STRUCTURED INFORMATIONAL LINK ANNOTATIONS

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical a...

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Bibliographische Detailangaben
Hauptverfasser: Potdar, Poorva Hari, Swartz, Luke Hiro, Doshi, Shreyas, Mengle, Advay, Ramachandran, Venky, Garg, Guarav, Yeung, Angela YU-Yun
Format: Patent
Sprache:eng
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Zusammenfassung:Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.