ASSIST GRIP STRUCTURE

An assist grip structure is made for a vehicle, including an opening portion formed in a side surface of the vehicle and a sliding door configured to slide in a vehicle front-rear direction to open and close the opening portion. The assist grip structure is attached to a side edge defining the opening portion at a position closer to an inner end in a vehicle width direction of the side edge and overlapping in the vehicle width direction with the opened sliding door. The assist grip structure includes: a grip part extending in a vehicle up-down direction; an extending part extending from the grip part toward an opening direction of the sliding door; and a cup holder provided at a position ahead, in the opening direction of the sliding door, of the grip part and interior, in the vehicle width direction, to the extending part.