CONTEXTUAL DISCOVERY AND DESIGN OF APPLICATION WORKFLOW

Media, methods, and systems are disclosed for contextual discovery and design of application workflow. An event message associated with a user interface control and with an instance of an event is displayed in a communication channel of a group-based communications system. In response to detecting an actuation, by a user, of the user interface control associated with the event message, a workflow creation interface is displayed to configure a new workflow triggered by an instance of an event associated with the event message. Inputs are received from the user, such that the inputs are associated with one or more user-created workflow operations. In response to detecting a triggering event corresponding to the new workflow, the new workflow is executed to carry out the user-created workflow operations.