SYSTEM AND METHOD FOR DETERMINING A PERSONALIZED ITEM RECOMMENDATION STRATEGY FOR AN ANCHOR ITEM

A method of obtaining item recommendations associated with an anchor item chosen by a user via a user interface executed on a user device of the user. The method further can include determining an anchor label for the anchor item. In a number of embodiments, the anchor label can be determined based...

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Bibliographische Detailangaben
Hauptverfasser:	Korpeoglu, Evren, Kumar, Sushant, Achan, Kannan, Chaganti, Divya
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method of obtaining item recommendations associated with an anchor item chosen by a user via a user interface executed on a user device of the user. The method further can include determining an anchor label for the anchor item. In a number of embodiments, the anchor label can be determined based at least in part on one or more features of an anchor category of the anchor item. The method additionally can include determining a personalized recommendation strategy for the user based at least in part on a user mode for the user and the anchor label. The method further can include re-ranking the item recommendations based at least in part on the personalized recommendation strategy. The method also can include transmitting the item recommendations re-ranked to be displayed with the anchor item on the user interface. Other embodiments are disclosed.