METHOD AND DEVICE FOR PROCESSING USER INTERACTION INFORMATION

Embodiments of the present disclosure disclose a method and a device for processing user interaction information. A specific embodiment of the method comprises: acquiring a set of user interaction information associated with a preset interaction operation, wherein the user interaction information co...

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Bibliographische Detailangaben
Hauptverfasser:	DU, Ruihuan, NAIR, Harikesh Sasikumar, LIN, Zhangang, SHOU, Ruyang, CHEN, Xi, ZHONG, Yu, CUI, Bo
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	Embodiments of the present disclosure disclose a method and a device for processing user interaction information. A specific embodiment of the method comprises: acquiring a set of user interaction information associated with a preset interaction operation, wherein the user interaction information comprises category information and brand information of an interaction object, user attribute information, and operation time information of interaction operations corresponding to a brand of the interaction object; generating a corresponding interaction feature of a user on the basis of the set of user interaction information; and determining, on the basis of the interaction feature of the user and a pre-trained preset operation probability generation model, a probability of the user executing a target operation associated with a brand of the interaction object in the corresponding user interaction information.