Dynamic Modification of Digital Signage based on Device Edge Analytics and Engagement

Techniques and systems are described for dynamic modification of digital signage based on device edge analytics and engagement. For instance, the described techniques enable content output of a signage device to be dynamically modified based on different environmental conditions, such as human behaviors indicating likely interest in an instance and/or type of content. Further, different types of sensor data are utilized to automatically detect such behaviors, such as via sensor mounted to and/or adjacent a signage device.