PRODUCT PERFORMANCE ESTIMATION IN A VIRTUAL REALITY ENVIRONMENT

Disclosed embodiments provide improvements in this technical field by utilizing a digital twin (DT) in a virtual reality (VR) environment. A digital twin is created of a product to be assessed in a normal setting (e.g. an automobile on a highway, an appliance in a kitchen, etc). The individual then uses the product in the digital twin virtual reality environment (DTVRE). During interaction, positive and negative experiences are tagged for later evaluation. Additionally, a person's activities with similar products in a physical environment are monitored using IoT (Internet of Things) sensors. During interactions, sensor data is collected. Embodiments compare the sensor data acquired in the physical environment (PE) and the digital twin virtual reality environment (DTVRE). For the product being used in the digital twin virtual reality environment (DTVRE), embodiments estimate, using the collected data, how the product will perform in a physical environment (PE).