Work Vehicle Automated Travel System

A work vehicle automated travel system for executing automated travel of a work vehicle along a travel route comprising work routes, in which work is performed by a work unit, and turning routes. Said work vehicle automated travel system is provided with an operation unit. Said operation unit is able to select implementation or non-implementation of an automated work unit control, which detects the beginning of turning of the work vehicle and automatically raises the work unit and disconnects the work clutch of the work unit, and detects completion of the turning of the work unit and automatically lowers the work unit and connects the work clutch. If the beginning of turning is detected while the work vehicle is performing automated travel in a turning route, automated work unit control is implemented regardless of whether implementation or non-implementation of automated work unit control has been selected by the operation unit.