SYSTEM AND METHOD TO SELECTIVELY UPDATE SUPPLEMENTAL CONTENT RENDERED IN PLACEMENT REGIONS OF A RENDERED PAGE

A computer system or computer-implemented process monitors a page rendering, including supplemental content rendered in one or more placement regions, for one or more viewability parameters. In response to a page event, the computer system or process selectively updates the one or more placement reg...

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Bibliographische Detailangaben
Hauptverfasser: Sawka, JR., Gary Michael, Rubinstein, Steven
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:A computer system or computer-implemented process monitors a page rendering, including supplemental content rendered in one or more placement regions, for one or more viewability parameters. In response to a page event, the computer system or process selectively updates the one or more placement regions on the rendered page, based on a determination of whether the supplemental content of each placement region satisfied the one or more viewability criteria.