CUSTOMIZED PROCESSING OF SENSOR DATA

Techniques for processing sensor data are provided. Sensor data, such as individual messages or data points from devices having one or more hardware sensors, can be annotated with one or more metadata elements to facilitate sensor data processing. An annotation rule for sensor data can be determined and sensor data annotated according to the annotation rule. Sensor data can be written to a relational database table, where the table has a schema that provides columns for storing data for particular indicators of an indicator group having a plurality of indicators.