AUGMENTED REALITY TARGETING SYSTEM

The illustrated augmented reality system (400) includes user devices (402), a system platform (404), advertiser platforms (406), and third-party databases (408). The user devices (402) overlay virtual application objects on the display (410) of real-world digital images from a camera (438). The user...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Sauers, Jason
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:The illustrated augmented reality system (400) includes user devices (402), a system platform (404), advertiser platforms (406), and third-party databases (408). The user devices (402) overlay virtual application objects on the display (410) of real-world digital images from a camera (438). The user can then manipulate the user device (402) to target application objects of interest. Upon targeting of an application object, an account of the user can be credited, for example, with a coupon value or discount value. Such value can be realized upon a conversion event such as a website visit or product purchase. The third-party databases (408) can be used to target application objects to desired users and to analyze the effectiveness of a campaign.