MODEL FOR REPRESENTING ONLINE OWNERSHIP INFORMATION

A method for representing online content item ownership information is provided. The method includes receiving information identifying a first content item and a first owner, and generating a first data object associating the first content item with the first owner. A plurality of data objects is maintained, including the first data object comprising first descriptive data, and a second data object comprising second descriptive data associating a second content item and a second owner. The method generates a first reconciled data object responsive to determining that the first content item corresponds to the second content item and that the first owner and the second owner are different. The method determines degree of overlap between third descriptive data associated with a third content item and the reconciled data objects maintained in the data store. The third data object is associated with the reconciled data object with the highest degree of overlap.