PROVIDING ENRICHMENT CONTENT

A method includes assigning different unique identifiers to each of a plurality of different instances of a content item, wherein the different unique identifiers have values included in different ranges of unique identifier values. First information linking particular subscriber identifiers used by particular subscribers to refer to particular instances of the content items is stored. Second information associating an enrichment identifier with a collection of enrichment content is stored. Third information associating the enrichment identifier with a particular range of unique identifier values is stored. Enhanced content is delivered to subscribers based on the first information, the second information, and the third information.