IMAGE PROCESSING APPARATUS, IMAGE GENERATING METHOD, AND STORAGE MEDIUM

It is an object of the present invention to reduce a possibility that a subject (specific object) of a virtual viewpoint image and a virtual object area overlap. To achieve the object, the present invention comprises a first identifying unit for identifying a three-dimensional position of the specific object captured respectively from different directions by a plurality of cameras; a second identifying unit for identifying a three-dimensional position of a virtual viewpoint related to generation of the virtual viewpoint image based on captured images obtained by the plurality of cameras; and a determining unit for determining a position of the virtual object area to which a virtual object to be displayed in the virtual viewpoint image is disposed, based on the three-dimensional position of the specific object identified by the first identifying unit and the three-dimensional position of the virtual viewpoint identified by the second identifying unit.