METHODS AND APPARATUSES FOR SELECTING ADVERTISEMENTS USING SEMANTIC MATCHING

A system for selecting one or more advertisement items to be presented to a user may include a computing device configured to obtain anchor item data including anchor item title data and anchor item metadata identifying characteristics of an anchor item. The computing device can also obtain advertis...

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Bibliographische Detailangaben
1. Verfasser:	YU, Shengke
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A system for selecting one or more advertisement items to be presented to a user may include a computing device configured to obtain anchor item data including anchor item title data and anchor item metadata identifying characteristics of an anchor item. The computing device can also obtain advertisement item data including advertisement item title data and advertisement item metadata identifying characteristics of a plurality of advertisement items. The computing device can also determine a match score for each advertisement item of the plurality of advertisement items based on the anchor item data and the advertisement item data, wherein the match score identifies a relevance of the advertisement item to the anchor item. The computing device can then select one or more advertisement items based on the match score of each advertisement item.