ELECTRONIC ALBUM GENERATING APPARATUS, ELECTRONIC ALBUM GENERATING METHOD, AND NON-TRANSITORY COMPUTER-READABLE STORAGE MEDIUM

An electronic album generating apparatus includes an accepting unit configured to accept order information of an electronic album from a user, a specifying unit configured to specify a theme of the electronic album; a selecting unit configured to select, from a plurality of learned models generated by machine learning based on a past order of the user from whom the order information was accepted, a learned model to be used to generate the electronic album a generating unit configured to generate an electronic album based on the order information and the learned model selected by the selecting unit. In a case in which the learned model generated by machine learning based on the past order of the user has not learned the theme specified by the specifying unit, the selecting unit selects another learned model which has learned the theme.