System and Method for Executing an Action in an Application Using Information Associated with a Chat User Interface

A system and method are provided for identifying and executing actions from chat user interfaces. The method is executed by a device having a communications module. The method includes determining an intention to execute an action, from information in a chat conversation between a client device and an entity in a chat user interface. The method also includes accessing, via the communications module, at least one element of client information required to execute the action, the at least one element of client information being accessible by the device using authenticated access to a database of client information. The method also includes pre-populating at least one field required to execute the action using the at least one element of client information, and enabling the action to be executed.