METHOD AND SYSTEM FOR REAL-TIME TRACKING AND ATTRIBUTION OF ADVERTISEMENTS FOR UNSTRUCTURED SUPPLEMENTARY SERVICE DATA BANKING

METHOD AND SYSTEM FOR REAL-TIME TRACKING AND ATTRIBUTION OF ADVERTISEMENTS FOR UNSTRUCTURED SUPPLEMENTARY SERVICE DATA BANKING

The present disclosure provides a computer-implemented method and system for real-time tracking and attribution of advertisements for a plurality of subscriber transactions. The computer-implemented method and system corresponds to a tracking and marketing system. The tracking and marketing system i...

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Bibliographische Detailangaben
Hauptverfasser: BALOGUN, Ayodeji, UMEH, Elochukwu, KHEMCHANDANI, Amit, RAWAT, Mohit
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present disclosure provides a computer-implemented method and system for real-time tracking and attribution of advertisements for a plurality of subscriber transactions. The computer-implemented method and system corresponds to a tracking and marketing system. The tracking and marketing system integrates one or more telecommunication network channels, a plurality of banking partners, and a plurality of application servers. The tracking and marketing system receives a first set of data. The tracking and marketing system obtains a second set of data. The tracking and marketing system fetches a third set of data. The tracking and marketing system analyzes the first set of data, the second set of data, and the third set of data. The tracking and marketing system identifies a match. The tracking and marketing system tracks the subscriber. The tracking and marketing system initiates one or more marketing campaigns. The tracking and marketing system displays one or more advertisements.