METHODS AND SYSTEMS FOR MARKETING AUTOMATION AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) AUTOMATION IN DATA MANAGEMENT PLATFORM FOR CONTACT CENTER

A system for marketing automation includes: an intelligent database configured to extract information regarding a customer; and a marketing and ad platform configured to generate and provide real-time ads to the customer or to a contact center. The intelligent database is configured to extract the i...

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Bibliographische Detailangaben
1. Verfasser:	Adibi, Jafar
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TELEPHONIC COMMUNICATION
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Beschreibung
Zusammenfassung:	A system for marketing automation includes: an intelligent database configured to extract information regarding a customer; and a marketing and ad platform configured to generate and provide real-time ads to the customer or to a contact center. The intelligent database is configured to extract the information from a text conversation or a voice conversation between the customer and an agent. The information comprises demographics of the customer. The information comprises at least one of personality type, education, race, generation, ethnicity, accent, psychographics, city, zip code, state, previous issues, marital status, number of children, or home value. The intelligent database is configured to extract the information from customer relationship management (CRM), from context, from a 3rd party, from a voice conversation, or from a chat conversation.