METHODS AND SYSTEMS FOR SIGNATURE EXTRACTION IN DATA MANAGEMENT PLATFORM FOR CONTACT CENTER
A method for signature extraction in a data management platform (DMP) includes receiving personally identifiable information (PII) data of customers from one or more clients at the DMP; generating non-PII data using the PII data; and building a signature for each of the customers using the non-PII d...
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Format: | Patent |
Sprache: | eng |
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Zusammenfassung: | A method for signature extraction in a data management platform (DMP) includes receiving personally identifiable information (PII) data of customers from one or more clients at the DMP; generating non-PII data using the PII data; and building a signature for each of the customers using the non-PII data. The method further comprises generating a customer DNA for each customer, using the PII data and the signatures. The method further comprises generating segments for each customer using the PII data. The method further comprises generating segments for each customer using the non-PII data. The non-PII data comprises at least one of an ID (identifier), signature, psychographics, and demographics of each customer. The DMP is further configured to generate a signature of each customer. The signature is unique for each customer and the identity of the customer is not known. |
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