SYSTEMS AND METHODS FOR AUTHENTICATING A USER ON AN AUGMENTED, MIXED AND/OR VIRTUAL REALITY PLATFORM TO DEPLOY EXPERIENCES

Systems and methods for authenticating a user on an augmented, mixed and/or virtual reality platform are provided. Once the user is authenticated, advertisements, experiences, appless apps, and/or tools may be deployed to a user, such as transforming an object on gaze into an advertisement, experien...

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Bibliographische Detailangaben
Hauptverfasser: Bennett, Terry L, Seymen, Volkan, Reed, James-Micheal A
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:Systems and methods for authenticating a user on an augmented, mixed and/or virtual reality platform are provided. Once the user is authenticated, advertisements, experiences, appless apps, and/or tools may be deployed to a user, such as transforming an object on gaze into an advertisement, experience, scripted or un-scripted 3D object, animated or still 2D image, appless app, and/or tool. Using augmented, mixed and/or virtual reality technology, when a user looks/gazes at a virtual object, the bubble may then pop, transitioning into a video screen. The video screen is not being augmented on the virtual object itself.