DYNAMIC CONTENT FULFILMENT ASSOCIATED WITH REAL TIME BIDDING

DYNAMIC CONTENT FULFILMENT ASSOCIATED WITH REAL TIME BIDDING

An approach for creating dynamic content. The approach receives advertiser data associated with activities of one or more advertisers and receives publisher data associated with activities of one or more publishers. The approach manages the one or more DSPs activities associated with the received ad...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Vora, Janki, Singh, Amandeep, Thomas, Mathews, Mangla, Utpal, Krishna Prasad, Sharath Prasad, Rao, Venkatesh Ashok Rao
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:An approach for creating dynamic content. The approach receives advertiser data associated with activities of one or more advertisers and receives publisher data associated with activities of one or more publishers. The approach manages the one or more DSPs activities associated with the received advertiser data and publisher data. Furthermore, the approach manages the one or more SSPs activities associated with the received advertiser data, publisher data and the one or more DSPs activities and selects one or more advertisement for one or more website. Finally, the approach manages the one or more consumer behaviors associated with the selected one or more advertisement.