SYSTEM AND METHOD FOR IDENTIFICATION OF A DECISION-MAKER IN A SALES OPPORTUNITY

A computer implemented method and system, comprising: retrieving, from an electronic data storage, participation data for each of a plurality of contacts that are associated with an opportunity, the participation data including information indicating types of communication activities the contacts ha...

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Bibliographische Detailangaben
Hauptverfasser: GLIDDEN, Jody, MCGAW, Peter
Format: Patent
Sprache:eng
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Zusammenfassung:A computer implemented method and system, comprising: retrieving, from an electronic data storage, participation data for each of a plurality of contacts that are associated with an opportunity, the participation data including information indicating types of communication activities the contacts have participated in in respect of the opportunity and times of the participation; comparing the participation data for the plurality of contacts with historic participation data for each of a plurality of decision maker contacts for a plurality of historic opportunities, the historic participation data including information indicating types of communication activities the decision maker contacts have participated in in respect of the historic opportunities and times of the participation; and computing, based on the comparing, which of the plurality of contacts associated with the opportunity is a potential decision maker and storing information indicating the identity of the potential decision maker.