DATA CLEANSING SYSTEM AND METHOD

System and method for updating customer data that includes a plurality of electronically stored contact records that each include contact information for a respective individual contact. Filtering is applied to the customer data to identify contacts that fall within defined filtering criteria. Infor...

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Bibliographische Detailangaben
Hauptverfasser: GLIDDEN, Jody, SIBBALD, Martyn, O'REILLY, Jacob, HUDSON, David James, MCGAW, Peter, GOERTZEN, Colin, WAUGH, Michael
Format: Patent
Sprache:eng
Schlagworte:
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Zusammenfassung:System and method for updating customer data that includes a plurality of electronically stored contact records that each include contact information for a respective individual contact. Filtering is applied to the customer data to identify contacts that fall within defined filtering criteria. Information about the identified contacts is provided to a decision making authority for a further layer of filtering. Customer data is updated based on feedback derived from the decision making authority.