SYSTEMS AND METHODS FOR CONTROLLING ADVERTISING, UPSELLING, CROSS-SELLING, AND PURCHASING OF PRODUCTS AND SERVICES VIA USER RECEIVING DEVICES AND MOBILE DEVICES

SYSTEMS AND METHODS FOR CONTROLLING ADVERTISING, UPSELLING, CROSS-SELLING, AND PURCHASING OF PRODUCTS AND SERVICES VIA USER RECEIVING DEVICES AND MOBILE DEVICES

A user receiving device including at least one transceiver module, an output module, a control module, and a transaction module. The at least one transceiver module is configured to receive an ad or an offer transmitted from at least one backend device to the user receiving device. The offer is dire...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Jupe, Vanessa K, Hansen, Flemming R, Panchal, Eswari, Desmond, Randall M
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PHYSICS
PICTORIAL COMMUNICATION, e.g. TELEVISION
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A user receiving device including at least one transceiver module, an output module, a control module, and a transaction module. The at least one transceiver module is configured to receive an ad or an offer transmitted from at least one backend device to the user receiving device. The offer is directed to a product and/or service referred to in the ad. The output module is configured to display the ad or the offer on a display. The display is connected to the user receiving device. The at least one transceiver module is configured to receive a response signal transmitted from a mobile device to the user receiving device. The response signal is in response to the offer. The transaction module is configured to perform a transaction between the at least one backend device and a user of the mobile device based on the response signal.