GENERATING AND MAINTAINING GROUP MESSAGING THREADS FOR EPHEMERAL CONTENT

The present disclosure relates to systems, non-transitory computer-readable media, and methods for generating and maintaining group messaging threads associated with ephemeral content. For instance, the disclosed systems can facilitate the creation of ephemeral content including a customizable group messaging graphical element associated with the ephemeral content the enables users to join a group messaging thread associated with the ephemeral content. In addition, the disclosed systems can generate user requests to join the group messaging thread based on user interaction with a group messaging graphical element within ephemeral content and can present the requests to the creator of the ephemeral content. Accordingly, in various embodiments, the disclosed systems can facilitate group messaging threads between creators of ephemeral content and users that view the ephemeral content via associated group messaging graphical elements.