DERIVING AND IDENTIFYING VIEW PREFERENCES OF A USER CONSUMING STREAMING CONTENT

A method, computer system, and computer program product for viewing preferences identification are provided. The embodiment may include receiving, by a processor, a plurality of data related to a user profile. The embodiment may also include collecting user interaction information from a streaming content service. The embodiment may further include analyzing the user habits and patterns based on the collected user interaction information. The embodiment may also include comparing the habits and patterns with the received user profile. The embodiment may further include prompting a user to confirm an identity associated with the user profile when there is a match between the user profile and the habits and patterns.