CONTEXTUAL IN-GAME ELEMENT RECOGNITION AND DYNAMIC ADVERTISEMENT OVERLAY

Systems, methods, and apparatuses are provided for overlaying content on a video frame generated by a video game. A content overlay engine may be executed concurrently with the execution of a video game. An element recognizer may obtain the video frame and identify an element of the video game in the frame, such as an in-game element. A renderability determiner may determine whether an overlay may be rendered on the element. Based at least on a determination that the overlay is renderable, a content renderer may be configured to overlay the content on the element. The overlaid content may be provided in various ways, such as presenting an overlaid video frame to a local computing device (e.g., a gaming console or a computer), and/or transmitting the overlaid video frame to a remotely located computing device.