MANAGE INFORMATION PERTAINING TO ANONYMOUS AND KNOWN CUSTOMER ACTIVITY

MANAGE INFORMATION PERTAINING TO ANONYMOUS AND KNOWN CUSTOMER ACTIVITY

Managing information pertaining to anonymous and/or known customer activity is disclosed. When a retailer's website is accessed, ID information is obtained for the user's computing device. The ID information is used to search for a customer. Once a customer is identified, the browser infor...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: TAMMINA, Manoj Ram, LAWRENCE, Jess, ANDERSON, Chris
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Managing information pertaining to anonymous and/or known customer activity is disclosed. When a retailer's website is accessed, ID information is obtained for the user's computing device. The ID information is used to search for a customer. Once a customer is identified, the browser information is obtained and added to a customer data file of the identified customer. Similarly, when a customer's mobile device has entered a physical store, a device ID for the mobile device will be obtained. The device ID is used to search for the customer associated with the device ID. Once identified, tracking information is obtained and added to the customer data file of the identified customer. The information in the customer data file is used to develop a customer profile for the identified customer based on all identified customer activity.