SYSTEM FOR TRIGGERING LEAD QUALIFICATION AND NURTURING BASED ON CUSTOMER ACTIONS
A system and method of nurturing one or more leads is provided. Initially, an indication that a lead has interacted with an ecommerce site may be received, where the indication includes information uniquely identifying the lead and one or more interactions with the ecommerce site. Contact informatio...
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Format: | Patent |
Sprache: | eng |
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Zusammenfassung: | A system and method of nurturing one or more leads is provided. Initially, an indication that a lead has interacted with an ecommerce site may be received, where the indication includes information uniquely identifying the lead and one or more interactions with the ecommerce site. Contact information for the lead may be retrieved. The lead may then be qualified based on the information identifying one or more interactions with the ecommerce site. The lead may then be associated with at least one of a sales professional or sales group and a template may be selected based on the at least one of the sales professional or sales group. Accordingly, a communication message, which may be an email, may be sent to the lead utilizing the contact information and the selected template, where the communication message includes sender information associated with at least one of the sales professional or sales group. |
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