GOAL-BASED METHOD AND DEVICE FOR IDENTIFYING ADVERTISING OPPORTUNITY SETS

A goal-based method and device, as disclosed herein, are usable to identify advertising opportunity sets. The method, in an embodiment, includes executing a plurality of computer-readable instructions to cause at least one processor to modify at least one opportunity set as a result of such opportun...

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Bibliographische Detailangaben
Hauptverfasser:	Castano, Melissa A, Lhotak, Martin
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A goal-based method and device, as disclosed herein, are usable to identify advertising opportunity sets. The method, in an embodiment, includes executing a plurality of computer-readable instructions to cause at least one processor to modify at least one opportunity set as a result of such opportunity set deviating from an advertising goal by a first extent. The modifying step results in a modified opportunity set that deviates from the advertising goal by a second extent. The execution of the instructions causes an output that identifies the modified opportunity set.