SYSTEM FOR PAGE TYPE BASED ADVERTISEMENT MATCHING FOR SPONSORED PRODUCT LISTINGS ON E-COMMERCE WEBSITES AND METHOD OF USING SAME

SYSTEM FOR PAGE TYPE BASED ADVERTISEMENT MATCHING FOR SPONSORED PRODUCT LISTINGS ON E-COMMERCE WEBSITES AND METHOD OF USING SAME

A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more computer processors and perform configuring one or more advertisements for a sponsored product customized to fit a page type associated...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Natarajan, Girish, Subramanya, Shankara B, Mathihalli, Madhusudan, Putrevu, Jagannath, Guo, Feng, Yuan, Guoxun
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:A system including one or more processors and one or more non-transitory computer-readable media storing computing instructions configured to run on the one or more computer processors and perform configuring one or more advertisements for a sponsored product customized to fit a page type associated with a page format of a website; analyzing one or more inputs to create merged data; generating a respective rank of the advertisements of the sponsored product using a conversion probability; adjusting the respective rank the one or more advertisements of the sponsored product as a function of the merged data; automatically designating one of the one or more advertisements of the sponsored product that is ranked higher than other advertisements to be positioned closest to a predefined portion of a webpage; and sending instructions to display the one of the one or more advertisements closest to the predefined portion of the webpage of the website. Other embodiments are disclosed.