REACTIVE SHOW-SPECIFIC GAME SHOW PROCESS AND SYSTEM

A system and method are provided for enhancing consumer and/or customer awareness and attentiveness to advertising media presented in public forums by adding elements of reactive gamification to displays and presentations at tradeshows, fairs, amusement parks, sporting events and other like venues or activities that attract high levels of potential consumer and/or customer traffic. Media-based advertising and marketing strategies are implemented that uniquely provide consumer and/or customer interest in and attention to the live presentation by recognizing that Shows have audiences that generally pay little or no attention to some or all of the goods and services being exhibited, marketed, sold, or showcased. By adding elements of gamification, in the nature of a "Game Show" where prizes are awarded, and consumers are treated as contestants, a unique advertising environment is provided for presentation of the items advertised in the Show, generating increased interest and sales.