ADVERTISEMENTS RESPONSIVE TO COUPON STATES

ADVERTISEMENTS RESPONSIVE TO COUPON STATES

Various embodiments provide advertising that is aware of coupon states and user states. An advertisement to be presented to a user is determined. One of multiple versions of the advertisement is generated based at least in part on a state associated with the user and/or a state associated with a dig...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: CHANG, BRANDON R. I, GELLER, MICHAL JONATHAN, MONSOWITZ, ERIC S
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Various embodiments provide advertising that is aware of coupon states and user states. An advertisement to be presented to a user is determined. One of multiple versions of the advertisement is generated based at least in part on a state associated with the user and/or a state associated with a digital coupon for an item. One or more of the versions present the digital coupon. Data encoding the generated version of the advertisement is sent to a client associated with the user.