System And Method For Grouped Targeted Advertising Using Facial Recognition And Geo-Fencing

System And Method For Grouped Targeted Advertising Using Facial Recognition And Geo-Fencing

Methods and systems of the present disclosure provide targeted advertisements to customers using facial recognition data and the number of customers present in a geo-fenced area. The system includes a customer detection module to detect the presence of customers in the geo-fenced area. Upon detectio...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Bennett, Trent, Batie, Joshua
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
HANDLING RECORD CARRIERS
PHYSICS
PRESENTATION OF DATA
RECOGNITION OF DATA
RECORD CARRIERS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
WIRELESS COMMUNICATIONS NETWORKS
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Beschreibung
Zusammenfassung:Methods and systems of the present disclosure provide targeted advertisements to customers using facial recognition data and the number of customers present in a geo-fenced area. The system includes a customer detection module to detect the presence of customers in the geo-fenced area. Upon detection of the customers, an image collection system is activated to obtain images of the customers to generate facial recognition data. Using the facial recognition data, the system determines the number of customers in the geo-fenced location and then compares the number to a threshold number of customers. If the number of customers meets and/or exceed the threshold number, the facial recognition data is then used to determine various characteristics of the customers. The system then selects advertisements for the customers based on their characteristics. The advertisements are then transmitted to the customers.