INFORMATION PROCESSING APPARATUS, INFORMATION PROCESSING METHOD, AND STORAGE MEDIUM

An information processing apparatus supplies, an image display apparatus including an image capturing unit configured to capture an image of a real space, and a display unit configured to display an image generated using the image captured by the image capturing unit, an image generated using the image captured by the image capturing unit. The information processing apparatus includes a generation unit configured to generate an image depicting a specific object at a position at which the specific object is estimated to be present after a predetermined time from a time when the image display apparatus starts to move in the captured image of the real space including the specific object, and a control unit configured to shift a position at which the image generated by the generation unit is displayed on the display unit based on a change in a position and/or an orientation of the image display apparatus.