GENERATING AND PROVIDING STACKED ATTRIBUTION BREAKDOWNS WITHIN A STACKED ATTRIBUTION INTERFACE BY APPLYING ATTRIBUTION MODELS TO DIMENSIONS OF A DIGITAL CONTENT CAMPAIGN
The present disclosure relates to systems, methods, and non-transitory computer readable media for generating and providing stacked attribution distributions within a stacked attribution user interface. For example, the disclosed systems can utilize attribution models to generate stacked attribution...
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| creator | Paulsen, Trevor Purser, Nathan Wilcox, David |
| description | The present disclosure relates to systems, methods, and non-transitory computer readable media for generating and providing stacked attribution distributions within a stacked attribution user interface. For example, the disclosed systems can utilize attribution models to generate stacked attribution distributions as breakdowns of other attribution distributions. The disclosed systems can further provide a stacked attribution user interface that includes selectable elements for identifying event categories, dimensions, and attribution models for generating stacked attribution distributions. Based on user interaction with these selectable elements, the disclosed systems can dynamically generate, provide, and modify attribution breakdowns via the stacked attribution interface. |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC DIGITAL DATA PROCESSING PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | GENERATING AND PROVIDING STACKED ATTRIBUTION BREAKDOWNS WITHIN A STACKED ATTRIBUTION INTERFACE BY APPLYING ATTRIBUTION MODELS TO DIMENSIONS OF A DIGITAL CONTENT CAMPAIGN |
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