GENERATING AND PROVIDING STACKED ATTRIBUTION BREAKDOWNS WITHIN A STACKED ATTRIBUTION INTERFACE BY APPLYING ATTRIBUTION MODELS TO DIMENSIONS OF A DIGITAL CONTENT CAMPAIGN

GENERATING AND PROVIDING STACKED ATTRIBUTION BREAKDOWNS WITHIN A STACKED ATTRIBUTION INTERFACE BY APPLYING ATTRIBUTION MODELS TO DIMENSIONS OF A DIGITAL CONTENT CAMPAIGN

The present disclosure relates to systems, methods, and non-transitory computer readable media for generating and providing stacked attribution distributions within a stacked attribution user interface. For example, the disclosed systems can utilize attribution models to generate stacked attribution...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Paulsen, Trevor, Purser, Nathan, Wilcox, David
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
ELECTRIC DIGITAL DATA PROCESSING
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:The present disclosure relates to systems, methods, and non-transitory computer readable media for generating and providing stacked attribution distributions within a stacked attribution user interface. For example, the disclosed systems can utilize attribution models to generate stacked attribution distributions as breakdowns of other attribution distributions. The disclosed systems can further provide a stacked attribution user interface that includes selectable elements for identifying event categories, dimensions, and attribution models for generating stacked attribution distributions. Based on user interaction with these selectable elements, the disclosed systems can dynamically generate, provide, and modify attribution breakdowns via the stacked attribution interface.