AUTOMATED CUSTOMER INTEREST PROCESSING IN A CUSTOMER RELATIONSHIP MANAGEMENT (CRM) APPLICATION

AUTOMATED CUSTOMER INTEREST PROCESSING IN A CUSTOMER RELATIONSHIP MANAGEMENT (CRM) APPLICATION

Embodiments of the invention provide a method, system and computer program product for automated customer interest processing in a customer relationship management (CRM) application. In an embodiment of the invention, a method for automated customer interest processing in a CRM application includes...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Mao, Joseph, Green, Rich, Ng, Brian, Byrne, Steve, Sprackett, Zac Sprackett, Sandberg, Andreas, Lee, Eonju
Format: Patent
Sprache:eng
Schlagworte:
CALCULATING
COMPUTING
COUNTING
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
PHYSICS
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:Embodiments of the invention provide a method, system and computer program product for automated customer interest processing in a customer relationship management (CRM) application. In an embodiment of the invention, a method for automated customer interest processing in a CRM application includes establishing a communicative connection between a CRM application executing in memory of a host computing system and different feeds of different social media web sites and storing customer information of one or more customers of the CRM application in memory of the host computing system, which includes one or more customer social media profiles of each of the customers. The method further includes monitoring customer social media data of the customer social media profiles and associated posts and, responsive to detecting a personal interest in the social media data, indicating the personal interest of the customer in the customer information of the customer.