SYSTEM AND METHOD FOR IDENTIFYING MEMBERS OF A DYNAMIC TARGET SEGMENT

A campaign server disclosed herein includes a graphic user interface (GUI) and underlying campaign server functionality that together enable a user to build, execute and analyze the results of a campaign with increased ease and accuracy. The campaign server advantageously includes a segmentation eng...

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Bibliographische Detailangaben
Hauptverfasser:	CANTOR-COOKE, Graham, CAO, Steven, MURO, Erik, FEKETE, Alec, POTLURI, Deepthi, CHAO, Jonathan, PATAN, Asif Khan Zinab, MEHROTRA, Prashant
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A campaign server disclosed herein includes a graphic user interface (GUI) and underlying campaign server functionality that together enable a user to build, execute and analyze the results of a campaign with increased ease and accuracy. The campaign server advantageously includes a segmentation engine which operates to dynamically update target segment population data. The campaign server GUI enables the user to construct the campaign content and to launch the campaign towards members of the dynamically updated target segment. The campaign server further operates to collect and present campaign results to the user.