BENCHMARKING IN ONLINE ADVERTISING

A method for benchmarking in online advertising, the method comprising using at least one hardware processor for: comparing values of a metric associated with a first online ad entity to values of the same metric associated with other online ad entities; and based on the comparing, identifying one o...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser:	ARMON, Gilad, SEIGMAN, Shahar, LOINGER, Adiel, BLATT, Uri
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
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Beschreibung
Zusammenfassung:	A method for benchmarking in online advertising, the method comprising using at least one hardware processor for: comparing values of a metric associated with a first online ad entity to values of the same metric associated with other online ad entities; and based on the comparing, identifying one or more of the other online ad entities as potential benchmarks to the first online ad entity. In addition, a method for benchmarking in online advertising, the method comprising using at least one hardware processor for: comparing values of N metrics associated with M online ad entities, wherein N≥1 and M≥2; based on the comparing, constructing an N×M×M matrix indicative of statistical relationships between the M online ad entities over the N metrics; and clustering cells of the matrix, to produce multiple clusters each comprised of similarly-characterized cells, whereby each of the multiple clusters is usable as a joint benchmark.