METHOD AND APPARATUS FOR INTEGRATING MULTI-DATA SOURCE USER INFORMATION

Disclosed are a method and apparatus for integrating multi-data source user information. The method involves: when an ID entry to be integrated matches more than one primary key in an ID graph, i.e. the ID entry to be integrated matches more than one internal ID entry in the ID graph, according to a first pre-set evaluation method, determining, from the more than one primary key, a first target primary key, the relevance thereof to the ID entry to be integrated being the highest; and integrating, into an internal ID entry corresponding to the first target primary key, the ID entry to be integrated, thereby finally effectively integrating an ID to be integrated matching more than one primary key/internal ID entry in an ID graph into the ID graph and associating same therewith.