METHODS AND APPARATUS TO EXCLUDE NETWORK COMMUNICATION TRAFFIC FROM MEDIA MONITORING RECORDS

METHODS AND APPARATUS TO EXCLUDE NETWORK COMMUNICATION TRAFFIC FROM MEDIA MONITORING RECORDS

Methods and apparatus to exclude network communication traffic from media monitoring records are disclosed herein. An example apparatus includes a first communication radio to collect records of network traffic on a communication network and a second communication radio to transmit the records ident...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Kerkes, Joseph
Format: Patent
Sprache:eng
Schlagworte:
ELECTRIC COMMUNICATION TECHNIQUE
ELECTRICITY
PICTORIAL COMMUNICATION, e.g. TELEVISION
TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:Methods and apparatus to exclude network communication traffic from media monitoring records are disclosed herein. An example apparatus includes a first communication radio to collect records of network traffic on a communication network and a second communication radio to transmit the records identifying a portion of the network traffic to an audience measurement entity. The example apparatus further includes a MAC address determiner to determine the MAC address of the second communication radio and a record filter to remove the network communication associated with the MAC address from the records.