VIDEO CONTENT INCLUDING CONTENT ITEM SLOTS

A system may accept information defining at least one ad spot associated with at least one instance of a document, accept offers to have ads served in the ad spot(s), and arbitrate among competing ads, using at least the offers, to determine at least one ad to be served in that ad spot(s). A system...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Bayer, Jason S, Desai, Keval, Gupta, Manish P, Rusch, II, Willard V.T, Chakrabarti, Ronojoy, Huchital, Jill A
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PHYSICS PICTORIAL COMMUNICATION, e.g. TELEVISION SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
Online-Zugang:	Volltext bestellen
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Beschreibung
Zusammenfassung:	A system may accept information defining at least one ad spot associated with at least one instance of a document, accept offers to have ads served in the ad spot(s), and arbitrate among competing ads, using at least the offers, to determine at least one ad to be served in that ad spot(s). A system may accept relevance information for an ad, determine a document using the accepted relevance information, present information about the document(s) to an ad provider associated with the ad, and accept, from the ad provider, an offer to have its ad served with the document accepted. A system may accept relevance information for a document, determine ads relevant to the document using the relevance information and serving constraints of the ads, and select at least one of the determined relevant ads to be served with the document.