SYSTEMS AND METHODS FOR GENERATING CAMPAIGN ANALYTICS

The present approach relates to systems and methods for tracking a plurality of client actions within a portal running on a client instance and generating an analytics report that includes analytics information indicative of the tracked plurality of user actions and other events. The present approac...

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Bibliographische Detailangaben
Hauptverfasser:	Foss, Lucinda Kathryn, O'Neill, Thomas Gerald, Leamon, Corey Daniel, Kirkwood, Cresta, Wallace, Robert Robles
Format:	Patent
Sprache:	eng
Schlagworte:	CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ELECTRIC COMMUNICATION TECHNIQUE ELECTRIC DIGITAL DATA PROCESSING ELECTRICITY PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHICCOMMUNICATION
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Beschreibung
Zusammenfassung:	The present approach relates to systems and methods for tracking a plurality of client actions within a portal running on a client instance and generating an analytics report that includes analytics information indicative of the tracked plurality of user actions and other events. The present approach includes receiving a user criteria specifying a web service integratable with an analytics package. The present approach further includes integrating the analytics package with the specified web service to leverage functionality of the specified web service, such as tracking functionality, to enhance tracking efficiency by causing the analytics package to selectively import analytics information from the web service. Furthermore, the present approach includes generating an analytics report that includes The analytics report may include analytics information indicative of user actions tracked by the analytics package or other analytics information imported from the web service by the analytics package.