SYSTEMS AND METHODS FOR REAL TIME CONFIGURABLE RECOMMENDATION USING USER DATA

Business to Consumer (B2C) systems face a challenge of engaging users since offers are created using static rules generated using clustering on large transactional data generated over a period of time. Moreover, the offer creation and assignment engine is disjoint to the transactional system which led to significant gap between history used to create offers and current activity of users. Systems and methods of the present disclosure provide a meta-model based configurable auto-tunable recommendation model generated by ensembling optimized machine learning and deep learning models to predict a user's likelihood to take an offer and deployed in real time. Furthermore, the offer given to the user is based on a current context derived from the user's recent behavior that makes the offer relevant and increases probability of conversion of the offer to a sale. The system achieves low recommendation latency and scalable high throughput by virtue of the architecture used.