SEARCH SYSTEM, SEARCH METHOD, AND PROGRAM

To increase convenience of a user interface, a search system (S) is a search system for a reservable or purchasable item. Search means (201) executes an item search based on a search condition input by a user. Viewing means (202) enables the user to view an item selected by the user from among search results obtained by the search means (201). Associating means (203) records in storage means (200) the viewed item and the search condition used in the search in association with each other. Display control means (204) controls, when an item is reserved or purchased by the user, display of the viewed item based on content information on reservation content or purchase content and based on the search condition associated with the viewed item.