SYSTEM FOR EVENT-BASED TARGETED ADVERTISING

Provided is a system for targeted advertising including a broadcast transmission system, an advertisement service system, and a broadcast receiving device. The broadcast transmission system acquires information indicating whether target advertisement is performable by replacing the existing broadcas...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser:	Oh, Sungheun
Format:	Patent
Sprache:	eng
Schlagworte:	BROADCAST COMMUNICATION ELECTRIC COMMUNICATION TECHNIQUE ELECTRICITY PICTORIAL COMMUNICATION, e.g. TELEVISION
Online-Zugang:	Volltext bestellen
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Beschreibung
Zusammenfassung:	Provided is a system for targeted advertising including a broadcast transmission system, an advertisement service system, and a broadcast receiving device. The broadcast transmission system acquires information indicating whether target advertisement is performable by replacing the existing broadcasting advertisement from the advertisement service system and transmits broadcast signaling including a target advertisement chance information event through a broadcast network. The broadcast receiving device, upon receiving the target advertisement chance information event, acquires metadata regarding a target advertisement and target advertisement content from the advertisement service system and reproduces the target advertisement content by replacing the existing advertisement in a targeted advertisement section.