MULTIDIMENSIONAL PRIVACY CONTROL

Systems and methods are disclosed that enable multidimensional privacy control for consumers, to more effectively control their privacy, even while accepting some targeted marketing that provides time-savings, monetary savings, and other benefits. Agreements may involve smart contracts implemented o...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: JOHNSON, Christopher Mark, JURICH, JR., Joseph
Format: Patent
Sprache:eng
Schlagworte:
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Beschreibung
Zusammenfassung:Systems and methods are disclosed that enable multidimensional privacy control for consumers, to more effectively control their privacy, even while accepting some targeted marketing that provides time-savings, monetary savings, and other benefits. Agreements may involve smart contracts implemented on a blockchain, to provide time-limited access to marketing data, such as purchase histories recorded in receipts held by a digital wallet. The access may be specified in differing tiers of visibility, with certain classes of information withheld, and different types of recipients allowed or blocked. This permits consumers to intelligently select a trade-off between sharing information and receiving value resulting from that sharing, with the consumers in control of the specific type of information shared, and the types of entities that my receive particular information. Thus, privacy may be controlled in a multidimensional manner that is advantageous to consumers.