Systems and Methods for Generating and Executing Online Interactive Multimedia Challenges During Online Transactions

The disclosed systems and methods integrate gaming functionality, and associated rewards, with on-line advertising. Systems for integrating online interactive multimedia challenges into advertising and electronic transactions include a host computer that provides an on-line advertisement with a graphical user interface having a purchase option and a challenge engagement option, receives data indicative of whether the user selected the purchase option or the challenge engagement option, generates graphical user interfaces for completing a purchase transaction or the challenge depending on the selected option, and, based on the outcome of the challenge, generates a different purchase option than before, preferably with improved purchasing terms if the user successfully completes the challenge.